An independent lab in Zurich and Berlin. We build our own products to find out what technology does to people when it is built with intention.
Inside the labWe could not settle them by arguing, so we built them, shipped them into the world, and watched what people actually did.
Most lives go unexamined because nothing ever asks. This asks, once a day.
02Become it first, and the actions follow. We built it to see how far that holds.
03Health became either an obsession or a fog. This is the least tracking that still tells the truth.
04The best conversations happen in transit, between people who never meet. This removes what keeps them apart.
05The internet made everyone reachable by making everyone exposed. We never accepted that trade.
06Access was never the hard part. Finding the right person is.
The lab method, pointed at your company. We take one real case from your own work and build until it runs. Theory matters, but it only sticks once you apply it to something real, and that is where we start. Your cases, your tools, your data.
Quote requests, bookings, applications. Read, entered into your system, and answered with a draft.
Supplier invoices and forms. Extracted, categorized, and booked as a proposal.
Weekly numbers pulled, summarized, and delivered before anyone asks for them.
Offers, reminders, and check-ins that send themselves at the right moment.
01 · Start here
A short, focused look at where AI actually pays off in your company. We map the work, you decide what happens next.
02 · The core
Four weeks. One workflow that matters, taken from idea to working in your company, with success measured against numbers we agree on first.
03 · Stay ahead
A monthly engagement that keeps your AI working after we leave, so it does not quietly rot like most tools do.
AI visibility (GEO): being the company that ChatGPT and other assistants mention when your customers ask. We apply it to ourselves first. Ask us about it.
Technology should not consume human intention. It should strengthen it.Write to us